Your Money Has a Job

KOHO needed to show Canadians that their money could do more than simply sit in an account. We turned that tension into a simple, memorable idea: YOUR MONEY HAS A JOB. By personifying money as a lazy roommate who suddenly has to clock in, we made an abstract financial benefit tangible, relatable, and entertaining. We brought the idea to life across film, OOH, social, digital OOH, and campaign merchandise, showing what happens when your money stops sitting around and starts working for you.