Privacy policy
Last Updated: September 27, 2026
Introduction
Central Idea (“Central Idea,” “we,” “our,” or “us”) respects your privacy and is committed to protecting personal information.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, contact us, request a proposal, or engage Central Idea for creative, marketing, design, advertising, or related services.
Central Idea is responsible for the personal information under its control and manages that information in accordance with applicable privacy laws.
Information We Collect
We collect personal information that you voluntarily provide to us, as well as certain technical information that may be collected automatically when you use our website.
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
Information You Provide
Depending on how you interact with Central Idea, this may include:
Name
Email address
Phone number
Company or organization name
Job title or role
Project details and creative briefs
Brand information and business information
Brand assets, files, and other materials you provide
Information included in enquiries or communications
Billing and payment information
Information required to prepare proposals, agreements, invoices, or deliverables
Other information you voluntarily provide to us
We collect this information to communicate with you, understand your business and project requirements, provide our services, manage client relationships, and operate our business.
Information Collected Automatically
When you visit our website, certain technical information may be collected automatically, depending on the technologies enabled on the website. This may include:
IP address
Browser type
Device type and information
Operating system
Pages visited
Date and time of visits
Referring website
General website usage and analytics information
This information may be used to understand how visitors use our website, improve website performance and user experience, maintain security, and measure website and marketing performance where applicable.
How We Use Personal Information
We may use personal information for purposes including:
Responding to enquiries and requests
Communicating with prospective and existing clients
Understanding project requirements
Preparing proposals, estimates, agreements, and project documentation
Providing and managing creative and marketing services
Managing projects, deliverables, and client relationships
Creating and delivering websites, campaigns, content, designs, and other requested work
Processing invoices and payments
Improving our website, services, and client experience
Measuring website, advertising, and campaign performance where applicable
Maintaining website and business security
Detecting and preventing fraud, misuse, or unauthorized activity
Maintaining business and financial records
Complying with legal, accounting, regulatory, and contractual obligations
Protecting our rights, property, and legitimate business interests
We will not use personal information for a new purpose that is incompatible with the original purpose of collection without obtaining consent where required by applicable law. PIPEDA requires organizations to identify collection purposes and obtain meaningful consent for applicable uses and disclosures.
We do not sell personal information.
Consent
Where required by applicable law, Central Idea will obtain meaningful consent before collecting, using, or disclosing personal information.
By voluntarily providing personal information to us for a reasonable and expected purpose—for example, submitting an enquiry or requesting information about our services—you may provide consent for us to use that information for that purpose.
Where consent is required for optional or non-essential uses, we will provide an appropriate opportunity to consent or decline.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawal of consent may affect our ability to provide certain services or respond to certain requests.
PIPEDA requires consent to be meaningful, including providing understandable information about what is collected, why it is collected, and with whom it may be shared.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
Operate and maintain website functionality
Understand website traffic and performance
Analyze how visitors use our website
Improve website performance and user experience
Measure advertising and campaign performance where applicable
Some third-party services used on our website may also use cookies, pixels, tags, or similar technologies.
Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.
You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.
Advertising and Marketing Technologies
Where applicable, Central Idea may use advertising and marketing technologies to measure the performance of campaigns, understand audience interactions, and improve advertising.
Depending on the services and technologies being used, these may include platforms such as Google Ads or Meta advertising technologies.
These technologies may collect information such as website interactions, device information, browser information, or other identifiers used for measurement and advertising purposes.
The specific technologies used will depend on the website, campaign, and services involved.
Where consent is required for a particular technology or activity, Central Idea will obtain consent as required by applicable law.
Sharing Personal Information
Central Idea may disclose personal information to third-party service providers when reasonably necessary to operate our business, provide our services, or perform functions on our behalf.
These providers may include:
Website hosting and website technology providers
Cloud storage providers
Email and communication providers
Analytics providers
Client management and invoicing platforms
Payment processors
Project management platforms
Social media management platforms
Advertising and marketing platforms
Professional advisers, such as accountants, lawyers, or other professional service providers
Other technology or service providers required to provide specific services
We take reasonable steps to ensure that third-party service providers handle personal information appropriately and only for purposes consistent with the services they provide to us.
We may also disclose personal information where required or permitted by law, or where reasonably necessary to protect our rights, property, security, or safety.
Third-Party Services
Central Idea may use third-party platforms and technologies depending on the services selected by a client and the requirements of a particular project.
These may include:
HoneyBook
Central Idea may use HoneyBook for client management, proposals, contracts, invoicing, payments, and related business administration.
Framer
Central Idea may use Framer for website design, development, hosting, and related website functionality.
When Central Idea designs or hosts a website using Framer, information submitted through that website may be processed using Framer's services, depending on the website's configuration.
Google Analytics
Where enabled, Google Analytics may be used to understand website traffic, usage, and performance.
Google Ads
Where applicable, Google Ads and related technologies may be used for advertising, conversion measurement, and campaign performance.
Meta
Where applicable, Meta advertising technologies may be used for advertising, audience measurement, conversion measurement, and campaign performance.
Hootsuite
Where applicable, Hootsuite may be used for social media management, scheduling, publishing, and related services.
The third-party services used for a particular engagement will depend on the services purchased and the requirements of the project.
These providers may collect or process information according to their own privacy policies and terms. We encourage you to review the privacy policies of third-party providers where appropriate.
International Processing
Some of our third-party service providers may process or store personal information outside Canada.
When personal information is transferred to or processed in another country, it may be subject to the laws of that jurisdiction.
Central Idea takes reasonable steps to ensure that personal information transferred to third-party service providers is handled in accordance with applicable privacy obligations.
Data Security
Central Idea takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, collection, use, disclosure, alteration, loss, or destruction.
The safeguards we use may include appropriate access controls, account security measures, secure service providers, and other reasonable security practices appropriate to the nature and sensitivity of the information.
However, no method of electronic storage or transmission is completely secure. We cannot guarantee absolute security of personal information.
Privacy Breaches
If Central Idea becomes aware of a privacy breach involving personal information, we will assess the circumstances and take reasonable steps to contain, investigate, and address the breach.
Where required by applicable law, Central Idea will report the breach to the appropriate privacy regulator and notify affected individuals.
Under PIPEDA, organizations must report certain breaches that pose a real risk of significant harm, notify affected individuals where required, and maintain records of breaches.
Data Retention
Central Idea retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain appropriate business records, and meet legal, accounting, contractual, or regulatory requirements.
When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it, subject to applicable legal and business requirements.
Accuracy of Personal Information
We take reasonable steps to ensure that personal information in our possession is accurate, complete, and up to date where necessary for the purposes for which it is used.
If you believe that information we hold about you is inaccurate or incomplete, you may contact us and request that it be corrected.
Your Privacy Rights
Depending on applicable law, you may have rights regarding your personal information, including the ability to:
Request access to personal information we hold about you
Ask how your personal information is being used or disclosed
Request correction of inaccurate or incomplete information
Withdraw consent where consent is the legal basis for processing
Request deletion of information where applicable
Ask questions about our privacy practices
Make a privacy complaint
To make a privacy request, please contact us using the information provided below.
We may need to verify your identity before responding to certain requests in order to protect personal information from unauthorized disclosure.
Children's Privacy
Our website and services are intended for businesses and general audiences and are not directed toward children.
We do not knowingly collect personal information from children for purposes unrelated to our services.
If we become aware that we have collected personal information from a child in circumstances where collection was not appropriate, we will take reasonable steps to delete the information.
Third-Party Websites
Our website may contain links to third-party websites, platforms, or services.
Central Idea is not responsible for the privacy practices, security, or content of third-party websites.
We encourage you to review the privacy policies of third-party websites before providing them with personal information.
Privacy Concerns and Complaints
If you have a question, concern, or complaint about how Central Idea collects, uses, discloses, or protects personal information, please contact us first.
We will review your concern and respond within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or another privacy regulator with jurisdiction over your complaint.
Changes to This Privacy Policy
Central Idea may update this Privacy Policy from time to time to reflect changes to our business, services, technologies, or legal obligations.
Any changes will be posted on this page with an updated “Last Updated” date.
Where required by applicable law, we will obtain consent before making significant changes to how personal information is collected, used, or disclosed.
Contact Us
If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact:
Central Idea
Email: hello@centralidea.ca
Central Idea is responsible for the personal information under its control and has designated a privacy contact to oversee privacy-related questions and requests.