Privacy policy

Last Updated: August 29, 2026

Introduction

Central Idea ("we," "our," or "us") respects your privacy and is committed to protecting personal information.

This Privacy Policy explains how Central Idea collects, uses, discloses, and protects personal information when you visit our website, contact us, or engage our creative and marketing services.

Information We Collect

We may collect personal information that you voluntarily provide to us, as well as certain technical information collected automatically when you use our website.

Information You Provide

This may include:

  • Name

  • Email address

  • Phone number

  • Company or organization name

  • Project details and creative briefs

  • Brand assets and materials

  • Billing and payment information

  • Communications between you and Central Idea

We collect information that is reasonably necessary to communicate with you, provide our services, manage client relationships, and operate our business.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on the website

  • Referring website

  • General website usage and analytics information

This information may be used to understand how visitors use our website, improve our services and user experience, and maintain website security.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate and maintain website functionality

  • Understand website traffic and performance

  • Analyze how visitors use our website

  • Improve the user experience

Where applicable, cookies and similar technologies may also be used in connection with advertising, campaign measurement, and performance marketing services provided by Central Idea.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.

How We Use Personal Information

We may use personal information to:

  • Respond to enquiries

  • Provide and manage creative and marketing services

  • Prepare proposals and project documentation

  • Communicate with clients

  • Manage projects and deliverables

  • Process invoices and payments

  • Improve our website and services

  • Measure website, campaign, and advertising performance where applicable

  • Maintain security and prevent fraud or misuse

  • Comply with legal, accounting, and regulatory obligations

  • Protect our legal rights and interests

We do not sell personal information.

Sharing Personal Information

We may disclose personal information to trusted third-party service providers when reasonably necessary to operate our business and provide our services.

These providers may include:

  • Website hosting and website providers

  • Cloud storage providers

  • Email and communication providers

  • Analytics providers

  • Client management, invoicing, and payment platforms, including HoneyBook

  • Project management and social media management platforms

  • Advertising and marketing platforms

  • Other technology or service providers used to deliver specific services

We only provide third parties with information reasonably necessary for them to perform their services.

We may also disclose personal information when required or permitted by law, or when reasonably necessary to protect our rights, property, or safety.

Third-Party Services

Central Idea may use third-party platforms and technologies depending on the services selected by the client and the requirements of a particular project.

These may include:

  • HoneyBook — client management, proposals, contracts, invoicing, and payments

  • Framer — website design, development, hosting, and related website functionality, where applicable

  • Google Analytics 4 — website analytics and performance measurement, where applicable

  • Google Ads — paid advertising and campaign measurement, where applicable

  • Meta Ads and related Meta technologies — paid advertising, audience measurement, and campaign performance, where applicable

  • Hootsuite — social media management and publishing, where applicable

  • Other third-party platforms required to provide specific services

When a client engages Central Idea for Web Design, Central Idea may use Framer to design, build, and/or host the client's website. The use of Framer and other third-party platforms may be subject to those providers' own terms and privacy policies.

The third-party services used for a particular engagement will depend on the services purchased and the client's project requirements.

These providers may collect or process information in accordance with their own privacy policies and terms.

International Processing

Some of our service providers may process or store personal information outside Canada.

Where personal information is transferred outside Canada, it may be subject to the laws of the jurisdiction where it is processed or stored.

We take reasonable steps to ensure personal information is handled appropriately by our service providers.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide our services

  • Maintain business and client records

  • Meet legal, accounting, and regulatory obligations

  • Resolve disputes

  • Enforce our agreements

When personal information is no longer required, we take reasonable steps to securely delete or anonymize it, subject to applicable legal or business requirements.

Your Privacy Rights

Depending on applicable law, you may have rights regarding your personal information, including the ability to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Withdraw consent where consent is the legal basis for processing

  • Request deletion of information where applicable

  • Ask questions about how your information is collected, used, or disclosed

To make a privacy request or ask a question about your personal information, contact us using the information below.

Children's Privacy

Our website and services are intended for businesses and general audiences and are not directed toward children.

We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from a child in circumstances where collection was not appropriate, we will take reasonable steps to delete it.

Third-Party Websites

Our website may contain links to third-party websites or services.

Central Idea is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated "Last Updated" date.

Changes to this Privacy Policy will apply prospectively unless otherwise required by law.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact:

Central Idea
Email: hello@centralidea.ca