Sip Country
Client
Busch
Year
2025
Busch wanted to give Torontonians a reason to slow down and reconnect with the outdoors, while reinforcing its association with simple, authentic escapes. Toronto never slows down.
Between packed streets, packed schedules, and the constant pressure to keep moving, finding a moment to disconnect can feel like a luxury. But sometimes, the best escape isn’t far away. It’s simply a feeling.
So we brought the country to the city, transforming familiar Toronto touchpoints into unexpected reminders to slow down, get outside, and enjoy a cold Busch.
Scope of Work
OUT-OF-HOME
Take a little country with you.
Busch brings the feeling of the outdoors into the heart of Toronto, turning everyday city spaces into moments of escape.
LIMITED-EDITION PACKAGING
Trade the arena for the outdoors.
Busch brings the country to the city through limited-edition packaging inspired by Toronto and the great Canadian outdoors.
Six collectible trading cards reimagine Toronto’s biggest athletes beyond the arena, while special-edition cans merge the city skyline with serene Canadian wilderness.
Together, the packaging and in-store activation turn an everyday Busch purchase into a little escape from the city.
