Terms of service
Last Updated: August 29, 2026
1. Introduction
These Terms of Service ("Terms") govern your use of the Central Idea website and the creative and marketing services provided by Central Idea ("we," "our," or "us").
By accessing our website or engaging our services, you agree to these Terms.
These Terms provide a general framework for our services. The specific terms of any client engagement will be set out in the applicable proposal, quote, Statement of Work, service agreement, or other written agreement between Central Idea and the client.
2. Services
Central Idea provides creative and marketing services, which may include:
Brand Strategy
Campaign Development
Art Direction
Video Production
Commercial Photography
Visual Design & Animation
Web Design
Copywriting
Performance Marketing
Services may vary depending on the client's needs, project requirements, and agreed scope.
The specific services, deliverables, timelines, revision allowances, fees, and other project requirements will be outlined in a written proposal, quote, Statement of Work, service agreement, or other written agreement before work begins.
Only services expressly included in the applicable agreement are included in the project scope.
3. Engagements
Our services may be provided through ongoing partnerships or individual projects.
Creative Partnerships
Creative Partnerships are ongoing engagements designed to provide strategic and creative support.
Unless otherwise agreed in writing:
Partnerships operate on a month-to-month basis.
Fees are billed monthly in advance.
Work is prioritized collaboratively based on business goals and project requirements.
Services are provided within agreed priorities and reasonable capacity.
Either party may terminate the engagement with 30 days' written notice.
Project Engagements
Project engagements have a defined scope, timeline, deliverables, and fee agreed upon before work begins.
Projects may require an initial deposit or other advance payment as specified in the applicable agreement.
4. Client Responsibilities
To support successful delivery of our services, clients agree to:
Provide accurate and complete project information.
Supply required assets, content, access, and approvals in a timely manner.
Designate a primary point of contact where appropriate.
Review deliverables and provide feedback within a reasonable timeframe.
Obtain all necessary permissions, licences, and rights for materials supplied to Central Idea.
Delays in providing required materials, feedback, approvals, or access may result in adjustments to project timelines and delivery dates.
5. Fees & Payment
Fees will be outlined in the applicable proposal, Statement of Work, invoice, or other written agreement.
Unless otherwise agreed:
Creative Partnerships are invoiced monthly in advance.
Project work may require a deposit before work begins.
Final deliverables may be withheld until all outstanding invoices have been paid.
Invoices are payable according to the payment terms specified on the applicable invoice or agreement.
Late or unpaid invoices may result in suspension of ongoing work.
6. Revisions & Scope Changes
Revision allowances, where applicable, will be specified in the applicable proposal, Statement of Work, or agreement.
Requests beyond the agreed revision allowance, or requests that significantly alter the approved direction, objectives, deliverables, or scope, may be treated as additional work and quoted separately.
Additional work will be subject to client approval before it begins.
7. Intellectual Property
Unless otherwise agreed in writing, upon receipt of full payment, ownership of the final approved deliverables created specifically for the client transfers to the client.
Central Idea retains ownership of:
Internal working files
Drafts and unused concepts
Creative processes and methodologies
Templates, frameworks, and proprietary systems
Pre-existing materials and intellectual property
Internal documentation
Unless otherwise agreed in writing, the transfer of ownership applies only to the final approved deliverables specifically created for the client and does not transfer ownership of Central Idea's underlying processes, tools, systems, templates, or pre-existing intellectual property.
Clients are responsible for ensuring they have the legal right to use any assets, trademarks, photography, video, music, fonts, or other materials they provide to Central Idea.
Third-party materials may remain subject to the applicable third party's licence or usage terms.
8. Portfolio Rights
Unless otherwise agreed in writing, Central Idea may display completed work created for a client in its portfolio, website, presentations, social media, award submissions, and other promotional materials.
Central Idea will respect reasonable confidentiality or embargo requirements agreed upon in writing.
9. Confidentiality
Both parties agree to keep confidential information received from the other party private and will not disclose such information to third parties except where reasonably necessary to provide the services, with authorization, or where required by law.
This obligation survives the completion or termination of the engagement.
10. Third-Party Services
Projects may involve third-party platforms, services, or providers, including but not limited to:
Advertising platforms
Social media platforms
Website hosting providers
Analytics providers
Cloud storage services
AI-assisted creative tools
Software applications
Central Idea is not responsible for the availability, pricing, policies, terms, performance, security, or changes to third-party services.
Where third-party services require separate fees, subscriptions, licences, advertising spend, or other charges, those costs may be the client's responsibility unless otherwise agreed in writing.
11. Limitation of Liability
Central Idea will provide its services with reasonable care, skill, and professionalism.
To the fullest extent permitted by law, Central Idea's total liability arising out of or relating to an engagement will not exceed the total amount paid by the client to Central Idea for that engagement.
Central Idea will not be liable for indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, business opportunities, goodwill, or data, to the fullest extent permitted by law.
Central Idea does not guarantee specific commercial, marketing, advertising, sales, revenue, lead-generation, audience-growth, or other business outcomes.
12. Termination
Either party may terminate an engagement in accordance with the applicable proposal, Statement of Work, service agreement, or other written agreement.
Clients remain responsible for payment for Services properly performed and approved expenses incurred up to the effective termination date.
Any final deliverables for which full payment has been received will remain subject to the ownership terms set out in the applicable agreement.
Central Idea reserves the right to suspend or terminate services if invoices remain unpaid or if a client materially breaches the applicable agreement.
13. Force Majeure
Neither party shall be liable for delays or failure to perform obligations caused by circumstances beyond reasonable control, including natural disasters, internet or infrastructure outages, labour disputes, government actions, pandemics, cyberattacks, or other unforeseen events.
14. Governing Law
These Terms are governed by the laws of the Province of Ontario and the applicable laws of Canada.
Subject to any applicable law requiring otherwise, disputes arising from these Terms or our services shall be subject to the jurisdiction of the courts of Ontario, Canada.
15. Changes to These Terms
We may update these Terms from time to time.
The latest version will be made available on our website with an updated "Last Updated" date.
Updates to these Terms apply prospectively to new engagements and do not modify the terms of an existing signed agreement unless otherwise agreed in writing.
Contact
If you have questions regarding these Terms of Service, please contact:
Central Idea
Email: hello@centralidea.ca